Why Pictures are Essential to Your Website
As you already know, websites are a necessary part of any business, big or small. They provide an online presence that can be used to introduce your company to the world, sell products and services, and keep customers up-to-date on the latest news and happenings. However, simply having a website is not enough – it needs to be designed and developed in such a way that it achieves your business goals. One of the most important aspects of website design is using images correctly. Pictures can help to engage visitors and keep them on your site longer, which can result in more conversions. In this blog post, we will discuss why pictures are essential to your website and how you can use them to your advantage.
Pictures are essential to your website because they help convey a message. Nobody wants to visit a boring website that is just a wall of text. People process visual information 60,000 times faster than text, and about 65% of the population are reported to be visual learners, remembering 80% of what they see and only 20% of what they read. They trigger an emotional response in the viewer that will make your brand more recognizable and memorable in the future. That’s why it’s important to have high-quality images on your website that are relevant to what you do and help explain what you do. In addition, pictures not only help people understand your website better, but they also help with SEO. Google uses image recognition technology to index pictures on websites, so the more pictures you have on your website, the better chance you have of being found in search results. In order for pictures to be effective on your website, they need to be properly optimized.
Many people neglect to optimize their pictures for the web, but this can cause a website’s performance and rank in search engines like Google. Optimizing images helps your site load faster because it reduces data requirements when downloading them onto a computer or mobile device; also notice that optimized photos look better than un-optimized ones! Images that are not optimized also cause the website to run slower, especially on mobile devices. Many people will optimize their photos for desktop, but fail to do so for their mobile interface. A study conducted by Google found that 53% of mobile users will exit out of a page if it doesn’t load within 3 seconds. Keep in mind that more than half of web traffic these days comes from cell phones, so by not following this important step, you are losing business to your more tech-savvy competitors!
So, now you understand that optimizing your website pictures is essential for a variety of reasons. Not only does it make your site look more professional, but optimized pictures also help with your search engine ranking. By using the tips we’ve provided in this post, you can start optimizing your website pictures and see an improvement in your website traffic and overall sales. If you are ready for a game-changing website design experience, coupled with a reliable web hosting server, then look no further than Drive Traffic Media! We are top experts in the field in both Los Angeles County and Orange County, California. Go ahead and contact us today to schedule an appointment with our specialists and get your free quote.
