How Technical SEO Issues Can Cause Your Website to Lose Rankings
Content marketing is essential in order to bring your brand to life in the digital realm. With that being said, it is essential to be able to properly implement technical SEO in order to make it high in the rankings. Failing to do so will just leave you in the dust when it comes to all of your competition. Here are some mistakes to avoid, especially when you are new to the wonderful world of digital marketing within a Los Angeles SEO company.
Bad web design
It turns out that even if you have really engaging text, having poor web design and even poorer hosting because your web hosting is ineffective can equally turn potential customers off. Having a bad web design will make your business look out-of-date and even less professional. If your website is difficult to navigate or nonresponsive, potential customers will easily just move on to a competing website with better and more interactive features.
Broken images
This ties into our points about general bad web design above. Having images that are not displaying properly or are inappropriately sized for the webpage is annoying, frustrating, and just about any negative adjective you can think of. Make sure that all of your images are optimized properly.
Vague or no product descriptions
If you are selling products directly on your website, then you need to have your descriptions be as accurate as possible. If not, people will not be convinced that what you are selling is necessary or even legitimate. This can truly kill your chances of winning the Los Angeles SEO game.
Poor mobile interface
Both your web design and your text absolutely need to be optimized for mobile use. More than half of web traffic comes from mobile phones these days, so if that doesn’t convince you, we don’t know what else will. You will undoubtedly witness your rankings drop in the numbers as a consequence of failing to adhere to this critically important rule.
Keyword stuffing
This isn’t the 1990s. Having BEST T-SHIRTS IN SANTA MONICA, CA repeatedly in all caps all over the page isn’t hip anymore. It’s nothing more than an eyesore and an example of bad copywriting. must learn to place your keywords in the most strategic way possible to not only avoid annoying your prospective customers but also to rise in those ranks on Google. Keyword stuffing, either with visible or hidden text, will ultimately result in your being punished by the search engines.
We Know Web Design
We understand that as a business owner, you already have a lot on your hands. You may not have time to do all of the SEO and web design work on your own, especially if you simply don’t have any experience in these respective fields. Drive Traffic Media is the answer to these problems. Just go ahead and give us a call at (949) 800-6990 to get started on scheduling an appointment with a specialist today. One of our experts from our Los Angeles SEO company will reach out to you soon as possible to discuss the specifics of your prospective campaign. We can hardly wait to start getting to work with you!
